Build an effective AdSense site?

What do you think about your AdSense performance? Do you think you have a formula to success? High traffic? Content? Not really? I am going to tell you more what should be included in this formula.

The trick to putting up an AdSense site that actually makes money is this: You need to have a site that displays ads with the most profitable keywords available and get traffic to your site the cheap way (or even free of charge) as possible.

So how do you know what are the most profitable keywords? You can use the Google AdWords Traffic estimator. The basic functionality is available for anyone to use, even without an AdWords account. Just enter your keywords in the text box at the top. You can leave all the other fields blank for now. Push the Continue button at the bottom of the page and you will see how much each of your keywords costs to get the #1-3 spot in Google AdWords.

How does this help you to find profitable AdSense keywords? First of all, you are splitting the price of the keyword with Google every time someone clicks on your ads The actual percentage is not known, but most experts agree that it is about 50%. If a keyword costs $20 for the number 1 spot and someone clicks an ad on your page that uses that keyword, then you will get somewhere around $10!

You should know that high priced keywords do not mean high levels of traffic. The traffic estimator will also tell you the number of clicks per day that each keyword is getting in the number one spot. What you need are keywords that are a balance between the most money and the most clicks per day.

Another thing you need to know before building an AdSense site is which keywords to use to bring in the most traffic. You don't want to go up against ten million other sites that are all talking about the same thing that you are. What you need is a niche topic, something that people are hungry for information about. Here is a step by step process for finding a niche topic.Download a free keyword tool from

When you get it, enter the most general keyword about your topic that you can find. It will give you a list of related keywords from the Overture search engine along with the number of times each one of those keywords was searched for in the last month.

For every keyword that the Good Keywords gives you, enter the following search into Google: allintitle:yourkeyword. Look at the number of results that Google displays for each keyword.

Divide the number of results by the number of searches and you will come up with what is commonly referred to as the R/S ratio. In economics, this is called Supply/Demand.

Look for keywords that have a high number of search, but a low R/S ratio. I wouldn't choose any keyword unless there were at least 1000 searches per month and an R/S ratio of 2.0 or less.

Take the most profitable keywords in this group and build your AdSense pages around them.

Alright, so you have the most profitable keywords that are in high demand. You now need to have some content related to each keyword in order to get Goggle to put the right kind of ads on your page. You can either write this content yourself, or you can go to one of the many free article websites on the net and grab some free articles related to your keyword. Just make sure to give the author credit for the article, it's not nice to steal.

Once you have your article, start putting your AdSense ads in the middle of the article, about once every few paragraphs or so. I have found that this is the most effective way to get people to click on your ads. You are allowed up the three sets of AdSense ads per page, so place them wisely.

That is really all there is to making a profitable AdSense site. Just find the best keywords, get some articles about them, add your AdSense to them, drive traffic to these pages, and start making money.

Author:Alex Hudson, univeristy in Ireland