Increase Google AdSense CTR

An increase in CTR (Click-Through-Rate) can mean a lot to Google AdSense Revenue to your blog. To increase Google AdSense revenue, you have to either increase the traffic or CTR. If somehow, you manage to triple your CTR just by tweaking the Google AdSense code, you can get three times more traffic.

What Google AdSense engineers say in increasing your CTR.?

“Due to the dynamic nature of Google AdSense, fluctuations in your revenue will occur. Your earnings will depend on a number of factors, including the types of ads being served to your pages, the cost per click or cost per impression of these ads, and your users' click through selections. Regarding ad placement - the best ad format varies from page to page. We've observed that, in general, wider ads perform better because of their reader-friendly format. We strongly recommend putting your users first when deciding on ad placement. Think about their behavior on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages.”

Google Adsense Optimization Guide
For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the article tends to perform better. It's almost as if the users finish reading and asking themselves, “What can I do next?” Precisely targeted ads are just like answering their questions.

CTR largely depends upon the keywords you are targeting, look of your blog, quality of its content, placement of Google AdSense ads, page optimization, and various other factors. Generally, Google AdSense blocks wrapped between the quality content works the best. For the websites having poor quality content, placing the Ads before the start of the content works well. But you will be getting low priced ads. Besides, nobody will like to add your URL to their favorites. However, if you have quality content that keeps the visitors glued, you may get low CTR, but you will be getting high priced ads and regular visitors.

Google AdSense comes after traffic. No traffic, no Google AdSense. Take good care of your traffic. Your visitors expect some valuable information from you. Make sure you are providing quality content to them. Then it will automatically increase AdSense CTR. https://www.google.com/support/adsense/bin/static.py?page=tips.html

Build an effective AdSense site?

What do you think about your AdSense performance? Do you think you have a formula to success? High traffic? Content? Not really? I am going to tell you more what should be included in this formula.

The trick to putting up an AdSense site that actually makes money is this: You need to have a site that displays ads with the most profitable keywords available and get traffic to your site the cheap way (or even free of charge) as possible.

So how do you know what are the most profitable keywords? You can use the Google AdWords Traffic estimator. The basic functionality is available for anyone to use, even without an AdWords account. Just enter your keywords in the text box at the top. You can leave all the other fields blank for now. Push the Continue button at the bottom of the page and you will see how much each of your keywords costs to get the #1-3 spot in Google AdWords.

How does this help you to find profitable AdSense keywords? First of all, you are splitting the price of the keyword with Google every time someone clicks on your ads The actual percentage is not known, but most experts agree that it is about 50%. If a keyword costs $20 for the number 1 spot and someone clicks an ad on your page that uses that keyword, then you will get somewhere around $10!

You should know that high priced keywords do not mean high levels of traffic. The traffic estimator will also tell you the number of clicks per day that each keyword is getting in the number one spot. What you need are keywords that are a balance between the most money and the most clicks per day.

Another thing you need to know before building an AdSense site is which keywords to use to bring in the most traffic. You don't want to go up against ten million other sites that are all talking about the same thing that you are. What you need is a niche topic, something that people are hungry for information about. Here is a step by step process for finding a niche topic.Download a free keyword tool fromhttp://goodkeywords.com/.

When you get it, enter the most general keyword about your topic that you can find. It will give you a list of related keywords from the Overture search engine along with the number of times each one of those keywords was searched for in the last month.

For every keyword that the Good Keywords gives you, enter the following search into Google: allintitle:yourkeyword. Look at the number of results that Google displays for each keyword.

Divide the number of results by the number of searches and you will come up with what is commonly referred to as the R/S ratio. In economics, this is called Supply/Demand.

Look for keywords that have a high number of search, but a low R/S ratio. I wouldn't choose any keyword unless there were at least 1000 searches per month and an R/S ratio of 2.0 or less.

Take the most profitable keywords in this group and build your AdSense pages around them.

Alright, so you have the most profitable keywords that are in high demand. You now need to have some content related to each keyword in order to get Goggle to put the right kind of ads on your page. You can either write this content yourself, or you can go to one of the many free article websites on the net and grab some free articles related to your keyword. Just make sure to give the author credit for the article, it's not nice to steal.

Once you have your article, start putting your AdSense ads in the middle of the article, about once every few paragraphs or so. I have found that this is the most effective way to get people to click on your ads. You are allowed up the three sets of AdSense ads per page, so place them wisely.

That is really all there is to making a profitable AdSense site. Just find the best keywords, get some articles about them, add your AdSense to them, drive traffic to these pages, and start making money.

Author:Alex Hudson, univeristy in Ireland

How much can I earn with AdSense?

Once you set up and running of Google AdSense ads on your blog, you can view your earnings at any time. Usually all we very conscious about go to this most desired place every morning. The easiest way to find out your earning with AdSense is, sign in to your blogger account, now you are on the Dashboard click on monetize link, then you’ll see the monetize tab,
You'll be able to see the total number of page and ad unit impressions, ad clicks, click through rate, effective CPM, and your total earnings with AdSense, so you can get an idea of how well the program is performing for you and how much you can expect to earn over time in the program. From your monetize tab, also you can switch back to your AdSense account, view your AdSense reports, customize ads and remove your ads.

You also can find out how much you’ve earned with AdSense from your earning report, at your AdSense account, directly logging to https://www.google.com/adsense?sourceid=asos&subid=ww-ww-et-HC_entry&medium=link and clicking the Reports tab. If you’ve added AdSense for search Box to your blog, you can view your total earnings and your earnings separately for AdSense for content and AdSense for search.

What is AdSense for search?

We're presented several Google AdSense options. You'll notice that the first choice is what we have already added to our Blogger blog is AdSense for Content. But today we're focused on AdSense for Search. In our prior posts, How do I optimize my AdSense ads? I and How do I optimize my AdSense ads? II all we discussed about AdSense for content. Today we are going to discuss about how to add AdSense for Search to our blogs. AdSense for Search is a great option for blogs. It gives readers the ability to search the Internet from our own blog, as well as our blog content.

To add the AdSense for search box to your blog follow these steps; Sign in to your blogger account, on your Dashboard click on the Layout link. In Page Elements tab on your blog: Click the "Add a Gadget" link that appears in the sidebar of your layout. You'll then see a popup window with all the different types of Gadgets you can add to your blog. Look for the one called "Search Box" and click on the blue "+" icon:
You can then configure the “Search Box”. Once you have satisfied, click the orange color "Save" button. Now you’ve added AdSense for search box to your blog. If you are not happy with the position, where you’ve placed it, you can move your “Search Box” around the layout and place in your desired place. Learn how to customize your blog layout?
AdSense for search lets you offer your users Google web search directly from your blog. By placing an AdSense for search box on your blog, you'll generate earnings from ad clicks made by users on the search results pages.
However, you will not receive revenue from user searches through your AdSense for search box, which you have placed on your blog. When users perform searches on your blog, but choose not to click on the ads on the search results pages, you will not receive any earnings though the use used the AdSense for search box on your blog.
We think you are a complete newbie to the Google AdSense program. For those AdSense has gathered all the essential information in the Newbie Central, the complete resource center for newly approved AdSense publishers. There you'll find everything you need to get started with AdSense, learn more about the program and advanced features, and maximize your AdSense experience.

Optimize my AdSense ads? II

Blogger gives you the opportunity to use three ad units. If you don’t use this opportunity, you are wasting your opportunity to maximize your income. First go to the Layout Page Elements tab of your blog: Click the "Add a Gadget" link that appears in the sidebar of your layout. You'll then see a popup window with all the different types of Gadgets you can add to your blog. Look for the one called "AdSense" and click on the blue "+" icon:
You can then format the ad to suit to your blog. Once you have satisfied, click the orange color "Save" button. You have now added another AdSense unit. If you are not happy with the position, where your new ad unit placed, you can customize the layout moving your ad unit around the layout to locate in your desired place.

Blogger recommends you following ad units for the sidebar, choose among these

· Button (125x125)
· Skyscraper (120x600)
· Wide Skyscraper (160 x 600)
· Vertical Banner (120 x 240)
· Small Rectangle (180x150)
· Vertical text link (120x90), (160x90), (180x90), (200x90)

You’ll have to test them to see which one works best for your blog. Starts with the button, follow your stats for a week, then replace it with a vertical text link and then a skyscraper and compare the results. You should soon discover which deliver the best CTR on your site.
You’ll be able to view all the text ads, image ads, video ads and link units on Google AdSense Ad Formats

Play around with the different format options to optimize your AdSense ads. Get a feel for the different shapes and sizes that Blogger AdSense options have to offer.

Optimize my AdSense ads? I

To get maximum revenue from your AdSense ads you should optimize them. The principle behind optimizing AdSenses ads is to make your ads look like part of your content, not like ads. Blogger assumes that’s how you want your AdSense ads to look. That’s why the default color scheme when you’re first asked to choose your ads is the “Blend Template.” This removes the borders from the ads, makes the background color the same as the background color of your blog’s template and matches the font color of the content and title of the ad to the content and title of your blog.

To format you’re AdSense ads you should login to your blogger account, on your dashboard click on the layout link.

In page elements page click Edit on AdSense element.

Then the “Configure AdSense” page will be displayed where you can format your AdSense ads. Make changes you want to do, then click on the orange color save button.

You’d better not to use any other color scheme than “Blend Template”. The match template is somewhat ugly and while choosing other schemes will make your blog look pretty, but they won’t do much for your income.
When you’re going to optimize your AdSense ads, it’s very important to put the right ads format in the right places. Research has shown that wider ads are more successful. You start by placing one ad at the top of the page you’re likely to get the best results there with one of the following, the top three formats are:

· Large rectangle (336x280)
· Medium rectangle (300x250)
· Wide skyscraper (160x600)

Additionally, the 468x15 horizontal ad link under the navigation bar is also good.
The horizontal text link will look like a menu bar of a conventional website. Sometime it will be good option for your page. The banner fills the space very neatly above the first blog entry. We’ll further discus how to optimize your AdSense ads in our next article, “How do I optimize my AdSense ads? II”

Where do I place my AdSense ads?

Do you really want to get the maximum potential income from your AdSense ads; you must consider the best location for AdSense ads. If you’ve placed you AdSense ads where users’ attention don’t get, you’ll gain nothing or get poor income. The best location to place your AdSense ads varies from page to page, depending on the content. Consider these reasons.


· What is the user trying to achieve by visiting my site?
· What do they do when viewing my page?


Google has given us a diagram of a page layout to make easy this task. Google calls this the “Heat Map”.

This heat map is useful as a positioning guideline. The colors fade from dark orange (strongest performance) to light yellow (weakest performance). As you can see the best areas for ad placement is the viewing area that is first seen when a user visits your site. Typically this will include the header, navigation system, and your content. What you want to do is place the AdSense near rich content areas that readers are going to be drawn to. As mentioned above, in most cases this will be near the header, navigation, and content. Understanding these hot zones is crucial.

For example, on pages where users are typically focused on reading an article, placing your AdSense ads directly below the end of the editorial content perform very well. It's almost as if users finish reading and ask themselves, "What can I do next?" certainly targeted ads can answer that question for them.

AdSense terms and conditions

I do recommend that you do read the AdSense terms and conditions carefully. Generally Terms and Conditions are quite boring. Most people take one look at terms and conditions, assume that everything is okay and tick the check box. If that’s you (like most people) then this post is for you – it’s very important to understand the terms and conditions so we don’t get our AdSense accounts banned.

Invalid Clicks;
Do not click on your own AdSense ads. Any method that using robots or artificially generates clicks or impressions is strongly prohibited. You can test your ads without any risk of invalid click with AdSense Preview Tool. If you have got an idea to set up a blog and earn money from clicking on your own ads all day long. Forget about it, you are going to get your earnings cut off and terminated your account. Very often, people click their own ads simply because they are curious on what is behind the ads. That's why they click and open the ads. This is absolutely forbidden. Clicks must result from genuine user interest.
· Don’t encourage others to click on your AdSense ads. Don’t give any form of encourage to click ads.
· Don’t ask friends/ relatives to click your own AdSense ads.
· Don’t request users to click your ads using phrases like these or similar to these phrases “support us”, “click here”, “for more info.” and “click these links” etc.
· Don’t direct user’s attention towards ads using arrows or any other graphical methods.
You should not join those programs like paid-to-surf-, paid-to-click, or even traffic exchange programs. Google have very sophisticated detection system to detect these programs. Also, don't use some sort of deceptive tools in order to have automatic clicks on your ads. Google can detect them quite efficiently.


Site Content;
AdSense is not allowed on several non content pages. The content of your blog may comply with the Google’s content guidelines;
· Don’t include violent content, advocacy against any individual, group, or organization.
· Don’t include pornography, adult, or mature content.
· Don’t include gambling or casino-related content.
· Don’t include sales or promotion of prescription drugs.


Ad Placement;
Google AdSense offers several ad formats to place on your blog. Your can experiment with a variety of placements. We will be talking next, where should I place AdSense ads? To generate maximum income.
· Up to three ad units may be displayed on each page of your site.
· Up to three link units may also be placed on each page of your blog.
· Up to three referral units may be displayed on a page, in addition to the ad units, search boxes, and link units specified above.
· Google ads may not be placed on any non-content-based pages.
We have noted here a portion of Google AdSense terms and conditions. You’ve already understood Google AdSense terms and conditions when you are setting up your AdSense account. Anyway if you want to have a look at them again go to Google AdSense Program Policies

How to make money with AdSense?

As you learned from our prior post “How to monetize a blog?” Google AdSense is a free contextual advertising service. There are some differences between Google AdSense and other ad networks. Google AdSense matches ads to your blog site’s content and audience, and you’ll get paid for each click the user made on your AdSense ads. Blogging is the easiest way to make money with AdSene.

AdSense lets you customize the appearance of ads to match the look and feel of your blog site. You can also customize the style of your AdSense for search box and search results of you blog page. The AdSense servers determine what your posts are about and display the most relevant ads to your readers. How nice is that? So if you have a blog about car, there might be ads related to car subject next to your post.

Ads can be either display cost-per-click (CPC) or cost-per-thousand-impressions (CPM)( What are CPM ads?) ads; this means that advertisers pay either when users click on ads, or when the advertiser's ad is shown on your site.

To make money with Google AdSenes;
Sign in to your blogger account, then on your blogger dashboard, click on Monetize link.

Set up your AdSense account here. If you don’t already have an AdSense account, select “Create a new AdSense account” option, click next.

Here you can configure ads, where you want to display them, select your choice and click next.

Then you have to fill the AdSense account set up information form correctly, now you can see Google AdSense terms and conditions, read carefully and understand them, if you agree with them, tick on the check box and click the button. Now you’ve monetize your blog with Google AdSense. As Google states it will take up to 48 hours to be reviewed your new account before ads are displayed on your blogger account.

What is AdWords?
This is Google’s another most popular program. AdWords program enables you to create advertisements which will appear on relevant Google search results pages and their network of partner sites. Learn more about Google’s AdWords program.

The Google AdSense program differs in that it delivers Google AdWords ads to individuals' websites. Google then pays web publishers for the ads displayed on their site based on user clicks on ads or on ad impressions, depending on the type of ads. You can understand that these two programs go together, that is the relationship between these two programs.

Now all you know, how easy to make money with AdSense. Make legitimate income with Google AdSense. Any one can make money with AdSense using your blog. Adsense is free, you have nothing to loose but you are making money.